Idea Company is a product design studio which was established in 1989.
In 1998, the ideaco brand was launched and began selling goods designed for everyday life in Japan.
ideaco brand’s value lies in its smart revolution of daily life and the company has gained a reputation for “unprecedented design which wasn’t possible until now.”
The designs are filled with Japanese traditional taste; their beauty lies in being minimal with no additions or subtractions.
One feature of ideaco’s products is their simplicity as well as long-term sustainability without becoming tired of the products.