Plus Minus Zero (±0) believes that designing things that coexist together is natural. It’s not just about matching colors or shapes; it’s about designing the harmony between these devices and life. The brand is something of a symbol signifying ‘just right’. People naturally try to determine what implements best suit their own lives through their daily experiences.
Plus Minus Zero create shapes that can be used for a long time, that, while loosely following the trends or the lifestyle of the time, are not swayed too much by fashion. Things are on the small size. Plus Minus Zero seek that feeling of comfort that comes from returning to an appropriate size from thoughts of being too greedy in terms of size.