Reynolds of Ludlow was established in 1946 by Arthur Basil Reynolds. Trained as a cabinet maker and following services in the army during WW2, he left as a Major with an MBE. Arthur Reynolds set up his company based on a geographical supply of timber and a centralised distribution position. As a Quaker, and with Arts and Crafts influences he established an plain and honest design vocabulary, based on a traditional craftsman approach. His work was exhibited at the Festival of Britain and was later supplied through Heal's and Dunns. Reynolds of Ludlow also secured prestigious contracts including Leicester University and the GEC.