As Wrong Shop’s exclusive retail partner, twentytwentyone marked the launch of Wrong Shop Editions with an exhibition of its first series of prints.
The hand-drawn sketches and designs on display offered an insight into some of the designs world's most successful and influential design practices, revealing core elements in the creativity of the designers who created them and providing a new means of understanding and enjoy their work.
“I am interested in producing new works representing the creative expressions by designers who are known for their 3-dimensional designs. These prints are strong graphic statements that stand independently on their own merit.”
Wrong Shop Editions includes drawings from the individual collections of Ronan and Erwan Bouroullec, produced for the first time in a series of prints.
The original works had previously formed part of recent exhibitions at the Vitra Design Museum and Centre Pompidou Metz.
"The drawings of the Bouroullec brothers are works of independent artistic value, whose tender, often crosshatched and at times almost naïve-seeming pictorial motifs create their own unique world of forms. They act as important steps within the design process to gradually move toward the ultimate proposal of a new object. The designers proceed like natural scientists who investigate and continually retest the forms of their own array of ideas with a spirit of curiosity."
Mateo Kries, Director of Vitra Design Museum
Also on display was Pierre Charpin’s Loop series.
“Drawing is the point of departure for all my design projects, but I have always believed that it can also be an end in itself, something I call ‘drawing for drawing.’ I attach great importance to this practice because it is the link to my visual arts background and education. It is also the only time, as a designer, when I assume complete responsibility from the beginning to the end of the process. For the Loop series, produced and edited by The Wrong Shop, the original felt-tip pen drawings were converted using a basic vectorial program then screenprinted, or digitally printed. These 'translated' drawings possess a quality and a specificity of their own and while their interpretation remains close to the original they become new and different objects in themselves.”