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The Vipp story begins one spring Sunday in 1931 when 17-year-old Holger Nielsen wins a car in a lottery at the local football stadium. Holger loves cars but has no driving licence, and he therefore decides to sell the car and invest in a metal lathe. This marks the beginning of Holger’s metal factory where, a few years later, he creates a product that will become famous around the world: the Vipp pedal bin.

“Good design never goes out of fashion”, Holger used to say. Time has proven him right; the Vipp bin has only been marginally improved since it saw the light of day back in 1939. Today the bin is internationally recognised as a design classic, and in November 2009 it was accepted into the architecture and design collection of The Museum of Modern Art (MoMA) in New York.

Holger and, his wife, Marie’s youngest daughter, Jette Egelund, decides to take over the company. So far, the bin has only been sold to the professional market, but Jette is convinced that it can also be sold to design enthusiasts around the world. Jette visits the finest furniture and design shops in Scandinavia. After much time and determination, The Conran Shop order bins for their London and Paris stores.

Today, Vipp is a third generation family business. Jette has been joined by her two children, Sofie and Kasper, who together with a committed team of employees and a growing range of products continue adding chapters to the Vipp story. The original bin is available in five sizes and has been joined by several new bathroom and kitchen products. The new products are manufactured using the characteristic Vipp materials, steel and rubber, enhancing Vipp’s more than 70-year-old tradition for excellent craftsmanship and durability.