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In 1947 a group of technicians, Aldo Bai, Pio Reggiani, Aldo Barassi, from Pirelli and a young architect named Marco Zanuso began to experiment with the use of foam rubber and elastic tapes for the furniture industry.

Inspirer of this operation was Marco Zanuso, one of the first architects involved with upholstery industrialisation, from application of new materials to new technologies.

Arflex company was presented to the public for the first time in 1951, at the IX Triennale in Milan after several years of experimentation. 

This early contact with a wider audience in the context of an avant-garde artistic event is intensely significant in the company's history.

The gold medal at the IX Triennale was awarded to the Lady armchair, this was above all recognition of Arflex's manufacturing philosophy and innovation which continues to this day.