Clean, functional, unobtrusive and long-lasting, NORM.architects consider their work to be both contemporary and modern. They strive to give each of their products personality in order to enable the user to experience and enjoy an emotional connection. With an obsessive attention to detail, the aim is to create functional objects that not only meet a functional need, but also provide joy. NORM.architects Kasper Rønn (born 1976) and Jonas Bjerre-Poulsen (born 1976) call it soft minimalism.
Though bearing a strong admiration for some of the purest minimalists such as Mies Van der Rohe, Donald Judd, and Noato Fukasawa, NORM are not easy to categorize. With his obscene attention to detail, the duo sees a kinship to the architect and designer Carlo Scarpa that they express in the little twist or playful detail they add to their design.
Both architects are graduates from the Royal Danish Academy of fine Arts in Copenhagen.
NORM combines materials in a new way and rethink details, but this is as far as a design strategy goes. “We have no strict formula, every new design comes about in its own way, every invention is built on something already existing”, says NORM.